Questions?
Mon - Thu 8am - 9pm,
Fri 8am - 7pm,
Sat 9am - 5pm ET

The Gerber Life
Grow-Up® Plan

Protection for just pennies a day.

We all want to give our children an advantage in life. The Grow-Up® Plan is a whole life insurance policy that helps protect your child while providing insurance coverage for the future.

Start here. It's easy!

*Indicates required fields

A Gift that Doubles

Your Grow-Up® Plan not only provides up to $50,000 of whole life insurance for your child now, but the coverage amount automatically doubles during age 18, at no extra cost!

Adult-size coverage with child-size premiums

You can start your child or grandchild with a $5,000, $10,000, $15,000, $25,000, $35,000 or $50,000 whole life insurance policy and lock in a childhood premium that will never increase. Parents, grandparents and permanent legal guardians may apply when children are 14 days to 14 years old.

Builds cash value

Your Grow-Up® Plan accumulates cash value as long as premiums are paid. By getting this life insurance for your child now, you can help give him or her a head start on the future.

You can receive a FREE Child ID Safety Kit with your policy!